Category Archives: Nonprofits

Infographic: Social metrics from “likes” to ROI

This interesting infographic comes from Social Metrics from “likes” to ROI on the MarketingSherpa Blog (you can click for a larger view):

infographic from Marketing Sherpa social media tracking by companies

This comes with some interesting analysis about what’s missing: tracking ROI

One interesting data point from this research is marketers are not really tracking sales and ROI – only 23% and 20% of surveyed marketers respectively cited collecting this data. Those are numbers that need to rise for marketing to be able to prove the worth of social media as a marketing channel.

Tracking campaigns down to return on investment is both the greatest benefit and also the greatest challenge for marketers. Digital marketing channels provide the data, but it’s up to the marketer to make full use of that data.

Taking a deeper dive into our research, one reason marketers are not really maximizing social media analytics is the group of social media data analytics tools currently available. More than half (51%) of surveyed marketers reported being “neutral” about the analytics tools available to them, and a mere 4% reported being “very satisfied” with the current lineup of tools.

That’s something we can do better.

And I Thought I was a Friend and Colleague…

Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect.

Sad. Quite a demotion. From friend and colleague to prospect.

You do know what I mean, right? A “dear Tim” message that’s obviously based on a single message barely customized to change the first names? And when you get it, don’t you feel just like I do, as in “Damn. I thought I was a friend and colleague. And it turns out I was just a prospect.”

Are you doing that with your email campaign? Or with Twitter, LinkedIn, or Facebook? Because if you are, then I’ll bet you it’s not working.

(Image: Blazej Lyjak/Shutterstock)