Category Archives: Books

Jonathan Fields’ Great Title Idea

This is so cool. I’m really jealous. As he finishes up his next book, Jonathan Fields turns to the web and his so-called tribe for help with the book title. In Help Me Choose The Title Of My Next Book, he put a poll onto his blog and promoted in there and in Twitter, Facebook, etc.

Why am I jealous? Because I didn’t think of something like this for any of my books. What a great idea.

Choosing a book title is hell. It’s really hard to do, critical to the content, and critical to sales and success. Could there possibly be a better way? Much as I complain about dumb polls and over-researched decisions, this is a great use of so-called crowd sourcing.

In my defense, it’s easier now than in 2008 when my most recent two were published. But Twitter had already started, and this blog was already here, and so was my other blog Up and Running, on entrepreneur.com. I could have done it. And I don’t want to sound ungrateful for how much help I got from Jere Calmes and the team at Entrepreneur Press, but still … damn!

Whatever the eventual title, I expect Jonathan’s upcoming book to be really good. When he interviewed me for it maybe a year ago, he was talking to a lot of people and asking some very important questions. He went into deep core issues about entrepreneurship and creativity, like dealing with fear, finding time for silence, and balancing needs and wants. That interview left me thinking about related issues long after.  I’m really looking forward to reading the book that comes out of that.