Amex OPEN posts 5 Facebook Marketing Resources You’re Not Using Yet, an interesting list. Start with Facebook Studio, a compilation of visual campaigns. The studio resource also collects Success Stories, and the post lists some other Facebook resources. This is aimed mainly at the bigger brands, and examples are from major companies … but still, seeing some great work is never a bad idea.
Simple Twitter tip: here’s one example of a standard kind of tweet you should always immediately block and report spam. Here are the telltale characteristics:
- Just your handle (mine is @timberry, which you see in this example) and a link. Nothing else.
- A new twitter account with no face; just one of those egg pictures.
- Click on the account name, as shown here … in this case it’s “Barrom Hall.”
- That opens up a quick profile, shown here below. Note in this case we see exactly what I expected. It’s a spam account, just created, with no real content, just spam tweets like this one, to other people. If I discovered this was coming from a more legitimate account, with history, and real tweets, then I might just ignore it. But this is classic Twitter evil doing: the account is just spamming people. So you hold your mouse over the small silhouette to open a drop-down menu, and choose “Report” as shown here. That will simultaneously block and report spam for that account. You’ve done good.
To be sure, this isn’t the only kind of bad tweets and spam to block. It is however, both the most common and the easiest to identify and avoid.
Very useful suggestions Friday with Why Every Website Needs a Search Engine on Small Business Technology. I like the practical advice:
Convert visitors into business. Research firm MarketingSherpa released results of a study that found that visitors who used site search were three times more likely to convert than those who didn’t. Their research also showed 43% of site visitors went directly to the search box when visiting a website.
Gather data on visitors. By using the right tool, site search can provide valuable insight into your visitors. You can use these search terms to determine what information your visitors are seeking, which can help redirect your future marketing efforts.
Increase retention. Research shows the average visitor spends eight seconds on a site before clicking away. A search engine allows them to get where they are going quickly, increasing the chance they’ll find what they’re looking for before they leave.
Whether you like it or not, silly or not, superficial or not, it’s sillier and more superficial to just ignore these obvious grammar goofs and think people who see them are just nitpicking. It’s about respecting your readers. That’s my opinion.
This list and graphic is from CopyBlogger. You can click on the graphic to see the original.