Monthly Archives: January 2011

You Are Always Being Judged. Deal With It.

I overheard (couldn’t help it; waiting in line) somebody complaining about social media metrics like the Klout score, a measurement of influence. She said: “What’s up with these people to try to judge and rank people?”

And I thought to myself:

1. You are always being judged and evaluated…

A couple of generations ago we were all judged on appearance, dress, diction, actual resume stuff, and perceived resume stuff. We went from being tracked through dumb class to smart class beginning in first grade through the whole high-school thing with grades and SAT scores, dating and coolness assumptions, athletics, accerated classes, or not. And then there was which college, which degrees, and, finally, for some of us, which grad degrees. And did we marry or not, and if so, kids or not. And then where we lived, what car we drove.

People have been sorting and selecting and evaluating and judging other people for thousands of years. There is nothing new about that.

2. At least it’s objective…

So now it’s almost 2011 and we’re all doing it as much as we ever did. I don’t deny it. I google you if I’m going to meet you, check out your blog if you have one, your website if you have one, look at the “about” page to see what you think is important about yourself, see who you think you are. Don’t you?

So what’s so bad about a ranking system for Twitter and Facebook based on some algorithms, measuring how your self-published items flow to the rest of the world?

(Disclosure: one of my daughters works with klout.com)

Jonathan Fields’ Great Title Idea

This is so cool. I’m really jealous. As he finishes up his next book, Jonathan Fields turns to the web and his so-called tribe for help with the book title. In Help Me Choose The Title Of My Next Book, he put a poll onto his blog and promoted in there and in Twitter, Facebook, etc.

Why am I jealous? Because I didn’t think of something like this for any of my books. What a great idea.

Choosing a book title is hell. It’s really hard to do, critical to the content, and critical to sales and success. Could there possibly be a better way? Much as I complain about dumb polls and over-researched decisions, this is a great use of so-called crowd sourcing.

In my defense, it’s easier now than in 2008 when my most recent two were published. But Twitter had already started, and this blog was already here, and so was my other blog Up and Running, on entrepreneur.com. I could have done it. And I don’t want to sound ungrateful for how much help I got from Jere Calmes and the team at Entrepreneur Press, but still … damn!

Whatever the eventual title, I expect Jonathan’s upcoming book to be really good. When he interviewed me for it maybe a year ago, he was talking to a lot of people and asking some very important questions. He went into deep core issues about entrepreneurship and creativity, like dealing with fear, finding time for silence, and balancing needs and wants. That interview left me thinking about related issues long after.  I’m really looking forward to reading the book that comes out of that.